The big question I had after seeing these numbers was: The site could add these shoppers to a “Shoe category” list. Put insights in your inbox Subscribe. I tend to specialise in higher ticket items so I follow a process of relationship building towards the sale. That concludes the list. Fake scarcity never works.

Tailored ad text is potentially huge. The coolest thing about this case study is that visitors went to the national Mazda site not individual dealer sites where Merchenta was able to connect with local dealership inventory to personalize the ads as much as possible. The big question I had after seeing these numbers was: Finally, we reach the crux of the article. Ads and approvals Campaign settings Budgets and bids Keywords Reach your audience Target placements and topics Multiple or large accounts. However, you definitely should be expanding your RLSA efforts and working out how best to make use of it. I prefer to double up my Campaigns as shown in the image below and then set bids based upon performance rather than use broad adjustments.

Target and bid means that your ads will only show when both your keywords and remarketing list are triggered essentially an RLSA only campaign.

7 Retargeting Case Studies That’ll Boost Your Current Campaigns

The big question I had after seeing these numbers was: About remarketing lists for search ads Remarketing lists for search ads RLSA is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites.

To start using remarketing lists for search ads, you create a remarketing list and add a snippet of code that you get from Google Ads, called a remarketing tagto your site. People vase have already bought from you, whether lead gen, SaaS, or eCommerce, are perfect potentials to buy even more.


Second, they used Remarketing Lists for Search Ads RLSA and added positive bid modifiers on past purchasers and shopping cart abandoners from the last seven days.

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You can create a GSP campaign by creating a regular display campaign and targeting studdy placement of mail. Make sure to exclude your lists from your non-RLSA campaign if using this method. Then, for example, the site could bid more for these visitors next time they search for running shoes on Google. Connect your goals to data Find sgudy run reports Understanding your data Track sales and other conversions Google Analytics and Google Ads Common reporting issues.

Basically, their own Black Friday.

rlsa case study

Alongside tailored ad copy, RLSAs give you options for bidding more optimally. In accounts where our key goal was bid optimization — in other words, bidding up our top performing keywords to better positions for previous visitors -— we saw strong improvements in conversion numbers.

To implement something similar yourself, you can use Stuey Dynamic Remarketing and create city-specific campaigns that have individual audience groups paired with specific products or offers on your site. Etihad Airways is the national airline of the United Arab Emirates.

About remarketing lists for search ads – Google Ads Help

Here are some quick stats:. Ads and approvals Campaign settings Budgets and bids Keywords Reach your audience Sstudy placements and topics Multiple or large accounts. Starwood Hotels noticed that many of its website visitors would browse through hotel amenities and use its booking calendar—but then leave without booking a room. A super-advanced RLSA set up might mean that you have multiple campaigns for each stage at which users left your site.


By stage 4, all I wanted to see was the product I knew I wanted, rpsa good price and free shipping. Now I just have to figure out how to implement the suggestions.

Clearly, someone who has heard of your site should be valued differently from someone who has not. Thanks for catching that, Omar!

rlsa case study

D Looking forward to your next rlsaa Conversion Optimizer is an AdWords function that allows you to set your remarketing campaign on autopilot while using machine learning to find the best possible combination of targeting metrics to get you a conversion. To learn more, read About remarketing lists.

89% increase in ROI for Virgin Experience Days via remarketing lists for search with DSA

The site could add these shoppers to a “Shoe category” list. As the brand does not have bricks and mortar stores, online marketing is a natural fit. Finding the perfect hotel while cxse a trip can be stressful for travelers.

Bid onlyon the other hand, allows you to have a campaign continue to show ads to users not in any of your remarketing lists, while setting bid adjustments for those that are in your list. To reconnect with these past site visitors as they looked for the perfect hotel, Starwood turned to remarketing lists for search ads.

Here are a few of them:. New research shows how brands can win travel micro-moments. Austin, TX Europe Office: In the world of conversion optimization it’s always a good idea to keep your eyes….

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